Varsity Ventures


UX Design




McShannock Design


Varsity Ventures is a partner company that is building a suite of digital tools and services to help university and college entrepreneurship teams: sustainably scale their innovation and entrepreneurship services by maximising their resources and automating administrative tasks while measuring impact and supercharging ecosystem engagement.

One of the key platforms under the umbrella of Varsity Ventures is Ecosystem Builder: An intelligent all-in-one operating system for university entrepreneurship teams. Users can enjoy a suite of connected workflow tools created specifically to supercharge ecosystem engagement and maximise entrepreneurial impact.

Varsity Ventures work with universities across Europe and the US as we develop various digital tools to help universities supercharge the impact of their innovation and entrepreneurship services.

The Project

Our task was to simplify the user’s experience of the Varisty Venture’s Ecosystem Builder platform. Good UX within this project was vital, as there were so many streams of data and information, which accumulated in the creation of the dashboard.

This project was broken down into two parts, the university perspective, and the student perspective. Both of these had different UX requirements and considerations.

Varsity Ventures, a McShannock Design Project
Varsity Ventures, a McShannock Design Project


With demonstrated success throughout universities in Europe and the US, this correlates to the successful UX design of Ecosystem Builder and its many features.

We maintain a very strong relationship with Varsity Ventures and are invested in the long-term success of their many projects. I am confident that we will be collaborating and working together for many years to come.

Varsity Ventures, a McShannock Design Project