SIA Agencies; the Belfast-based woodworking and power tool company.

Design • Development • Marketing • E-Commerce • SIA Agencies • 2019
detail-image

Background

In December 2019, I was part of a two man team who assisted SIA Agencies in elevating their selling potential by creating an online platform to ensure their marketability in the new decade. By moving their vast amount of stock online, in addition to their physical premises in Belfast they are now able to compete with the biggest and best online.

In the world of power tools, Festool are known to be the manufacturers of the highest quality and workability. Not only are SIA Ireland’s largest Festool stockist, but they are certified dealers & partners of the brand - a highly sought after accolade.

Some other brands include: Festool, Dewalt, Bosch, Makita, Tacwise, BeA, Norton, SIA Abrasives, U-POL, Scheppach, Snickers, Bessey, Titebond and Trend.

The special thing about SIA is that they are small enough to care for every order, and large enough to compete with the very best.

SIA Agencies stay unique in such a competitive market by having their very own inhouse engineers with the ability to repair almost any power tool purchased from them in the past, present or future.

SIA Agencies are Festool’s largest stockist in Ireland. They are also the home to the Festool Roadshow every year.

The Project

The solution? A sophisticated, modern E-Commerce platform that maintains the company’s ethos - providing its customers with the most up-to-date products on the market at exceptionally competitive prices. Aesthetically, professional imagery is combined with clean-cut lines and the eye-catching brand to create a memorable online presence.

At present the site is home to 1000+ products and as the online brand increases, so too does the customer base in all corners of the world.

detail-content-img

From January 2019, the online sales for SIA Agencies have increased by 49.7% and their annual turnover is in the region of seven figures.

Evaluation

The development of SIA Agencies has resulted in increased sales and profit for the family run company. This has resulted in over 1,000 products being added to their website, with their annual turnover in the region of seven figures.

Initially, Daniel, Director of SIA Agencies was hesitant in the development of a new website. However, the numbers don’t lie and with increased sales, we are now in talks surrounding a second website for the Belfast based retail power tool company and their second online E-Commerce venture.

View Project